My Secret Visit to a Shuttered Alfa Romeo Dealership

The “Alfa Bulletin Board” website at www.alfabb.com is a treasure trove of all things Alfa Romeo. I have frequented and contributed to the board in the past, and I’ve also gone months without checking in; such is life.

In January of 2017, having not visited the site in months, I was perusing the website’s classifieds. There was a post regarding an auction that had been held in November of 2016. Obviously, it was over, but I read in fascination about a former Alfa dealer in southern Jersey who liquidated his large collection of cars and parts. With deep regret that I had missed the auction, this was also my opportunity to reveal a secret I had kept for over a year.

http://www.alfabb.com/bb/forums/alfa-romeo-cars-sale-wanted/541033-alfa-romeo-auction-new-jersey.html

It was the summer of 2015 when my good friend EC informed me that he had been given “permission” to visit a stash of Alfas. At that time, EC was on the hunt for an Alfa Romeo of his own, and he believed that he might find the car of his dreams at this location. He invited me along to help with the evaluation, on the strict condition that I tell NO ONE.

EC picked me up at my home, and did the driving to Vineland, a one-way trip of almost two hours. The lengthy ride gave him the chance to fill me in on the backstory.

Decades ago, through a job connection, EC had befriended someone who worked for Alfa’s corporate headquarters. He remained in contact with this person all these years, which led him to obtain the phone number for Peter D’Amico. Peter was the dealer principal of the Alfa Romeo dealership in Vineland NJ. In the early 1990s, Alfa pulled out of the U.S. market. There may have been no more new Alfas to sell, but Peter continued the business as an independent parts and service center.

EC had learned that Peter might be willing to sell one (or more) of his Alfas. We knew nothing of years, models, or most importantly, condition. It had also been indicated to EC that Peter was rather secretive about his possessions, and allowed few people into the building. At this point, the best news was that Peter was expecting us, and that we could at least have a conversation.

We arrived at the expected time, and Peter came out to greet us. Looking younger and more spry than I was expecting, I was also struck by something EC has warned me about: Peter was beginning to have health issues, specifically mental health, as in, possible early dementia. The situation was made even sadder because Peter was aware of his own condition. Yet he was chatty and gracious, and granted us immediate entry into the building.

 

Our host for the day, Peter D'Amico
Our host for the day, Peter D’Amico

It may sound like a cliché, but walking into this former dealership was like going through the time tunnel. THIS is what many car dealerships looked like in the 1960s and ‘70s: service bays in the front, taking up almost all the forward real estate, with a dark wood-paneled room off to the corner serving as a one- or two-car showroom. There was one desk, piled so high with catalogs, manuals, and other paper that it appeared ready to collapse. Behind this afterthought of a new car display area was a combination kitchen and special tool/service literature storage area.

The view of the main portion of the service area
The view of the main portion of the service area

Entering the main part of the service department required navigating a short flight of stairs. The bays, arranged side-by- side, were jammed full. Cars were parked in front of each other. Off to one side, on the floor, were dozens of Alfa engines and transmissions.

 

Engines and trannys by the dozens took up floor space
Engines and transmissions by the dozens took up floor space

From here, we headed down a full flight of stairs into the basement, which was the parts department. Shelves were crammed full of boxes and bags in the familiar orange and black Alfa colors. But nothing was organized. It was anybody’s guess onto which Alfas these new parts would fit. Even if you could figure that out, there was a good chance the parts were, as the euphemism goes, “shelf worn”.

 

A sample of the wares in the basement parts department
A sample of the wares in the basement parts department

Back upstairs, we entered the rear part of the building. The ceiling had a hole in it large enough for an eagle, much less birds of smaller wingspans. More cars and parts were strewn everywhere, including a row of Spider convertible hardtops. A brand-new Alfa Romeo dealer neon sign was still secured in its wooden crate.

EC negotiates for a hardtop for the Spider he doesn't own yet
EC negotiates for a hardtop for the Spider he doesn’t own yet

 

Brand new dealer sign still in its crate
Brand new dealer sign still in its crate

As we followed Peter on this tour, he walked and talked almost non-stop. If he stopped, it would be to write something down, so that, as he explained to us, he could remember by referring to his notes. (One of the first things he wrote down was our names and phone numbers.) He never let go of the clutch of paperwork in his hands. As EC and I attempted to engage him, we found dialogue difficult. Questions would simply be unanswered, or the answer did not make sense.

We left the main building and followed Peter to a second building about a half block away. This storage area, he said, was where he kept the better cars. In here was a silver Alfa Spider Quadrifoglio, mid-1980s, which EC found attractive. It was dusty, and had not moved in a while, but appeared otherwise whole. We pored over the car, all the while peppering Peter with questions about it. When EC tried to get Peter to indicate some kind of asking price, the question was never answered. We both were getting more and more frustrated.

 

The Alfa Spider, keeping company with a Lancia Scorpion and Fiat 124 Spider
The Alfa Spider, keeping company with a Lancia Scorpion and Fiat 124 Spider

Finally, it was time to go. We had seen everything there was to see. We gave profuse thanks to our host, and wished him all the best. EC and I stopped for lunch in town. We couldn’t stop talking about what we had just seen. Unsure of what to make of it all, our biggest wonder (worry?) was what would eventually happen to the building, its contents, and to Peter.

As the weeks and months went by, EC tried several times to follow up with Peter on the phone. He did speak to him, but again, there was no headway regarding a price for the silver Spider. Eventually, EC realized that this was not going to happen, and ended up buying a nice Alfa Spider elsewhere.

We don’t know what motivated Peter to auction off all the goods. Perhaps it was a family decision. Maybe, during a moment of clarity, he concluded that it was in everyone’s best interest to let it go. I hope some of the nicer cars found good homes. I’m glad I got to see all of it while it was there.

 

EC wonders if this is his future Spider
EC wonders if this is his future Spider

 

These must be worth something to someone
These must be worth something to someone

 

Another view of the service area
Another view of the service area

 

 

The scene out back was most heartbreaking, as cars were exposed to the elements
The scene out back was most heartbreaking, as cars were exposed to the elements

 

All photographs copyright © 2017 Richard A. Reina. Photos may not be copied or reproduced without express written permission.

 

13 thoughts on “My Secret Visit to a Shuttered Alfa Romeo Dealership

  1. Ciao Doc. Reina, As usually great story and read. BTW, the guy who owned the dealership could be Enzo’s brother, almost twin. I did a double take. And wow, you put this on Facebook and LinkedIn, I guess you are really going public!

    So, a couple of questions; 1. How long ago was this? 2. How is this guy? Is he still around?

    Ciao baby,

    Giovanni

    Sent from my iPad

    >

    Like

    • Hi John, thanks for the comments. EC and I were there in September of 2015. The auction to sell off all the goods was in November of 2016. We just learned of the auction a few weeks ago. From what I’ve read, Peter, the owner, sold everything.
      Richard

      Like

  2. Hi, OMAHM, thanks for the comment! Yes, it was like a barn find, or, like I said in the story, like entering a time machine. I tried to buy the dealer sign while I was there, but Peter would not hear of it.

    BTW, you are really going to like the post I will be putting up this coming weekend. Stay tuned!

    Richard

    Like

  3. Hi Richard, Really cool. Still “playing ” with my GTV6 here in Sweden. Just bought a spare V6 engine for it. Always something to do 🙂 Take care, Brian.

    Like

    • Hi Brian, long time no see, but really great to hear from you. Where are you these days, back in Sweden? I would gather so from your email address. Glad to hear you’re still playing with Alfas. Keep in touch!
      Best regards,
      Richard

      Like

  4. I worked for Peter back in the late 80’s and early 90’s

    He was a wonderful guy, but frustrating to deal with- he had a VERY SHORT attention span (apparently he still does), and wouldn’t sell anything- hard to believe he was a car dealer!

    The shop was a disorganized mess, and was difficult to work in- that’s why I ultimately left.

    The mess became too much for my patience

    I’d REALLY be surprised if he sold anything- he was a pack rat!!

    Like

    • Hi Tom,
      Thanks much for your comments. It’s pretty neat to hear from someone who worked for Peter. I shouldn’t be surprised to learn that the place was a mess 25 years ago!
      He did eventually sell, but it took a push from his family (we think) plus an auction house to come in and clear out the piles of stuff.
      Thanks again,
      Richard

      Like

  5. Yeah, that’s the dichotomy of Peter.

    He’s a great guy (REALLY!), and has a big heart.

    He lives and breathes Alfa, and it would kill him to part with one of his babies!

    I wouldn’t be surprised if those 164 models out front were new, untitled and never sold.

    Many people would stop by looking to purchase, but would leave totally frustrated.

    We serviced far more vehicles than we ever sold.

    I know he carried on the service business as “Fast Company” after Alfa pulled the plug.

    I hope Peter at least got a decent cash return for his babies, because it had to be tough for him to watch!

    Like

    • Hi again Tom,
      Believe me, we were so frustrated to learn of the auction AFTER it had occurred. All I know about the sale is what I read on the Alfa BB (link in article). I would presume that he got some good prices for at least some of his cars. And I did hear that he was on the premises during the auction.
      Thanks again,
      Richard

      Like

  6. It’s surprising the auction wasn’t better advertised- there were some true “barn finds” in his collection.

    I know there’s a guy in Pottstown, PA that has a huge (200+) collection of Italian cars (running) in his garage -Alfa, Fiat, Maserati, Bertone, etc- wonder if he was there ??

    You wonder how many people over the years were looking for parts for an Alfa, especially when Peter had brand new parts-still in plastic- rotting away on the shelves in his basement.

    Did he sell the shop/real estate as well ??

    Like

  7. Hi Tom,
    Looking back at the link that was from the Alfa BB, the auction included “real estate”, including the garage and “4 rental homes”. So it appears that everything was sold.
    Richard

    Like

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