In the late 1990’s, it was my job as Product Training Specialist for Volvo Cars of North America to work the Volvo display at the New York Auto Show in the Jacob Javits Center. At that time, Volvo was relegated to the basement, along with Isuzu, Subaru, and the trucks, as trucks had not become a big deal yet. When I asked my superiors why Volvo was not on the main floor, I was told that there was no room, occupied as it was by the domestic Big Three (GM, Ford, and Chrysler), the Germain Big Three (VW/Audi/Porsche, BMW, and Mercedes-Benz), and the Japanese Big Three (Honda, Toyota, and Nissan).
My, how things have changed.
At this year’s NYIAS, celebrating its 125th anniversary by the way, there was enough room on the main level for Hyundai to set up their own EV test track (in addition to a larger EV test track taking up most of the lower level). Now let’s name many of the vehicle manufacturers who were not in attendance: BMW; Mercedes-Benz; Jaguar; Land Rover; Mazda; Mini; Mitsubishi; Volvo; and Polestar. Interestingly, GM brought Chevrolet, but kept Buick, Cadillac, and GMC home. FoMoCo brought Ford but not Lincoln. Toyota and Nissan were both there, but without their Lexus and Infiniti counterparts. The VW group showed the People’s Cars but not Audi or Porsche. Stellantis, surprisingly, displayed their full lineup of Chrysler, Dodge, Jeep, Ram, Fiat, Alfa Romeo, and Maserati. And Honda and Acura were side-by-side.
With all that floor space available, Subaru, Hyundai, and Kia took the most advantage of it, setting up lavish and expansive displays. Subaru in particular went all out, building an on-site jungle and playing up the rugged outdoor appeal of their products. The Chevrolet and Ford displays also consumed significant real estate, leaving a lot of room between products.
EVs were on display, but I can’t say that there was any aggressive marketing alongside them. Of course, the public is likely confused about whether to buy an EV and whether there are still any governmental incentives to do so. I didn’t sense any overriding theme to the show. Trucks, especially crossover-type SUVs, continued to dominate. Sedans continued to dwindle. Powertrain choices continued to proliferate. And while not directly addressed during my Press Day visit, looming tariffs may delay purchase decisions. It should be an interesting year for automobile manufacturers navigating the American landscape in 2025.
FORD
Plenty of space among the vehicles
Maverick
Mustang
Bronco
Special Edition Bronco
Mustang GTD
Mustang Mach-E EV
CHEVROLET
Corvette
Equinox
Suburban
Trailblazer
But for how long?
The Monroney for the Trax. Note country of origin and final assembly information
ALFA ROMEO
Giulia
Stelvio
Tonale
FIAT
500
Topolino (about the size of my Isetta)
DODGE
The production Charger, a true two-door, is a stunning retro version of the ’68-’70 model
LUCID
Lucid brought their new SUV, named “Gravity”, which will accompany the “Air” sedan. An upcoming convertible model is rumored to be named “Weightless.”
Gravity
SUBARU
BRZ, a rare RWD sport coupe
The upcoming new Forester
Solterra gets “improved design of the year” award for painting its plastic fender trim body color
Crosstrek
VW
I.D. Buzz EV
VW brought a Microbus to display alongside its spiritual successor
The 2016 edition of the New York International Auto Show was held in the Jacob Javits Center on Manhattan’s west side, where it has been since 1987. As has been the custom, the show is run during Easter week, to give those who might be free for spring break a chance to see the show. Your author attended on Sunday, April 3, 2016, the final day the show was open to the public.
This was a car show, not an airplane show (but that’s an impressive wing)
If you’re expecting coverage of all the world- and North American premieres, look online. If you’re hoping to read about the new luxo-barge SUVs which were at the show (Maserati Levante, Bentley Bentayga, and Jaguar F-Pace), read the Robb Report. The only rhyme or reason to the vehicles I’ve written about below is that something attracted me to them. In some cases, I own or have owned similar cars. As an enthusiast, I tend to want to write about vehicles I’d like to drive. I also found myself drawn to vehicles which looked so much better in person compared to the photos I had seen (Alfa, Fiat, Buick, Ford, Volvo).
This was a car show, not a music show (but it was a clever way to display color choices)
Whether or not you were able to attend this year’s show, here’s hoping that you enjoy the report. As always, comments are welcome!
FIAT
The star on the Fiat stand was the new 124 Spider, due to go on sale later this year. Most know that the 124 shares its platform and interior with the new, 4th generation Mazda MX-5 Miata. The Fiat has unique sheetmetal, and uses an FCA 1.4L turbo engine. There were only two on display: an “Azzurro” first edition car, and a red/black Abarth. The Spider looks much better in person, and seeing it up close brought home the realization that it looks nothing like its Mazda sibling, other than the fact that they are both 2-door convertibles.
The Fiat 124 Spider in Azzurro blue
Interior, but for Fiat emblem, is identical to the MX-5
Trunk badge looks no better here, detracts from otherwise sharp looks
TRANS-AM
Someone has cleverly taken the current Chevrolet Camaro and tacked on Pontiac front and rear fascia, creating a new “Trans-Am”. Wait a minute – isn’t this what GM did in ’67? Based on the large number of young men with cellphone cameras swarming all other these things, this concept may prove to be a success.
The Screaming Chicken lives
Trans-Am Bandit edition also available
FORD GT
Perhaps it’s the color, as the first photos I saw of the new Ford GT were of a blue car, a color which has never appealed to me as an automotive shade. The NY car was in screaming chrome yellow; high impact is an understatement. As the cliché goes, if you need to ask the price, then you can’t afford it. Cost doesn’t matter – if you must have one and have the bucks, then there is nothing else on the road like it. No current Ferrari, Lambo, Bentley, etc., makes the visual statement that the new GT does.
Overheard: “I don’t like yellow, but I could look at this all day”
Stripes just like the GTs before it
Exhausts mirror tail lamp shape
Must look that much better in motion
VW BUDD-e
This microbus of the future is what, Volkswagen’s 4th concept along these lines? The Budd-e (how do you pronounce it, “buddy”?) is an all-electric concept that looks quite cool in person. No details were captured regarding its powertrain. You weren’t expecting a diesel, were you?
Front end looks like it could meet crash standards, unlike earlier concepts
Lots of room, helped by electric powertrain
BUICK AVISTA
If you told me 20 years ago that Buick would have one of the most significant and gorgeous concepts at the auto show, I might have said, “oh sure, what are you going to tell me next, that they’re going to axe Pontiac?” But the Avista is that stunning. Like a number of cars seen at the show today, photos just don’t do justice to its flowing lines and perfect proportions. It’s a two-door, pillarless hardtop, rear-drive sport-luxury car for the 21st century.
Photos don’t capture the stunning proportions
Side window shapes are work of art
Muscular luxury from this angle
MAZDA MX-5 “RF” CONCEPT
Another vehicle that did not impress in photos, but looks better in person, the “RF” (retractable fastback) is not a true convertible. Once you understand that, the concept makes more sense. The roof panel above the occupants electrically folds up and down, while the flying buttress pillars temporarily raise themselves to allow access for the panel. Once everything stops, those pillars are always in place (I had thought that they retracted). If you’re willing to give up the full convertible treatment for lots of style, then this is for you. If Mazda decides to build it.
Top up
Top in process of being lowered; buttresses lift
Buttress back down, top stowed
VOLVO
My former employer surprised me by having the new S90 sedan at the show. The rear end treatment, polarizing in pictures, looked softer and more integrated in person. Volvo cleverly displayed not one but two 1800 coupes, one white and one blue, high above the ground. And what other automaker would think to display an elk at an auto show?
S90 grille and headlight detail
Tail lamp treatment looks better in person
Lack of side markers mean it’s a pre-68
Side marker lights make this a ’68 or newer
You’d call it a moose; the Swedes call it an elk
ALFA ROMEO
My current crush, if only because a ’67 Alfa GT Junior happily resides in my garage, Alfa is making a long, drawn-out comeback to the U.S. market. There was but one 4C on display, next to a former race car (Tipo 33? I saw no info about it).
Alfa 4C convertible
Old and new, side by side
Alfa Tipo 33?
The “stars” on the Alfa stand were the Giulia sedans, with absolutely no information about the cars out for show-goers to gather. (The one handout was a list of dealers in the metro NY/NJ area. I saw numerous attendees pick it up, glance at it, and put it back down. Sergio, are you listening?) I asked one woman working the display about timing and pricing, and she curtly answered: “later this year, $40 thousand range”. Gee, thanks.
The new Alfa Romeo Giulia sedan
In the metal, the Giulia 4-door has a more purposeful, athletic look. The car is “tight”, with short overhangs, and looks smaller in person (in a good way) than in photos. Seen up close, it does not resemble a BMW sedan, which was the initial reaction.
The back end of the new Alfa Romeo Giulia sedan
To Alfa’s credit, there was a plethora of historical information there, from a racing timeline, to displays of components from cars of the 1950s and ‘60s. The question is whether all this talk about the past will cause people to open their wallets in the showroom.
Historical timeline
Grilles and hub caps
Instrument panel gauges
ACURA NSX
If the Ford GT hadn’t been there, the new Acura might be the supercar of the show. But compared to its Dearborn rival, the 2nd generation NSX was, well, just OK. Perhaps it’s the front end, which doesn’t look that different than most other new Acuras….
Yes, it’s an Acura
How can this compete with the Ford GT?
ODDS AND ENDS
There was a small display of cars from a classic car museum. Was there a better-looking pre-war front end than the one on a 1940 Ford?
1940 Ford
Everyone wants a distinctive front end. A grille that stands out is one way to do it. Used to be, the grille also had to be good-looking. Seems like now it only needs to be “unique”. (I cannot bring myself to photograph the grilles on any current Lexus models.)
What we’ve been getting used to (from Audi)
This M-B grille reminds me of a ’58 Buick (not a compliment)
The NY Police Department had a large historical display of police cars, stretching back to a 1958 Ford. It was well done, and interest in “professional cars” as part of the old car hobby continues to grow.
What you did not want to see in your rear view mirror in 1966
GOOD HUMOR
Just plain fun – a collector vehicle AND a part-time job!