The 2026 edition of the New York International Auto Show (NYIAS) held its press days on Wednesday and Thursday April 1 and 2, with the show opening to the public on Friday April 3, and closing on Sunday April 12. I again was able to convince the show organizers to provide me a press pass, and I made my way to the Jacob Javits Center on Wednesday the first.

The main floor was almost completely full this year, with a mix of displays hosted by manufacturers and dealers. As has been the case in recent years, Chevrolet, Ford, Toyota, Nissan, Subaru, Hyundai, and Kia were the dominant brands with factory support. Local dealers brought in vehicles representing BMW, Mercedes-Benz, Audi, and Volvo. Wednesday’s event was well-attended, as there were press conferences running almost continuously throughout the day.

The lower level was again primarily converted to a large EV test track, where one could sign up for a test ride (not drive) in the EV brand of your choice. Given the recent industry upheavals regarding electric cars, one might presume that EVs would be ignored at a show like this. But such a presumption would be incorrect. There were so many EVs at the show that I’ve broken out coverage of them as a separate section in this blog report.

CHEVROLET

General Motor’s most affordable brand was also the only GM make in attendance at the show. Chevy displayed a complete lineup of cars, trucks, and SUV’s, including a significant number of EVs (covered separately). A highlight was coming across a genuine “concept car,” which for many years had been a frequent auto show feature and has all but disappeared in recent times.

 

FORD

Like its crosstown rival Chevrolet, Ford brought “one of each” from its vehicle lineup, with a focus on the Mustang, Bronco, and pickup trucks. The Mach-E Mustang EV is covered separately below.

 

NISSAN

In addition to its wide range of crossovers, Nissan showed the Z Nismo, now available with a stick shift! I do wonder if that will enhance sales of this slow-selling sports car.

 

TOYOTA

 

 

 

SUBARU

Again occupying a significant amount of floor space, Subaru was out to highlight its many new and restyled models. But in my opinion, these new designs have crossed the line from “different” to “unattractive.” I doubt that will hurt sales, though, because the people I know who drive Subarus swear by them.

 

 

 

STELLANTIS

Globally, no automakers carries more brands in its portfolio, even if most of them are not sold in the U.S. Still, the domestic Stellantis lineup includes Chrysler, Dodge, Jeep, Ram, Fiat, and Alfa Romeo. Their display focused on a tie-in with our country’s 250^th anniversary, but of course, that only applies to the domestic makes.

 

DODGE

The focus here was the Charger, available as a two-door, four-door, gas, or electric.

 

JEEP

The Jeep display highlighted the Wrangler and its many variations. The new Recon Moab EV is covered separately below.

 

 

RAM

Mega cabs and dualies serve to overemphasize the enormity of these trucks.

 

FIAT

Fiat sells one model in the U.S., the 500-e EV. But for some reason, they also decided to display an old 500, which looked like you could pick it up and place it in the bed of one of the Ram trucks.

 

ALFA ROMEO

While I was very happy to find my favorite brand included, I was equally disappointed at the paucity of the display. There was one Tonale, one Stelvio, and no Giulia. There also was no signage to explain features, options, or pricing, although to be fair, none of the Stellantis brands exhibited explanatory signage. For a brand that is seemingly on life support, the sales and marketing effort made by the company was a big disappointment. Who’s running the show? Are they trying to sell cars? Are Alfa’s dealers up in arms about this?

 

HYUNDAI

I was in attendance for their press conference, where Hyundai seemingly took the industry by surprise by announcing plans to build a body-on-frame truck (“built in the U.S., using U.S. steel”). The concept, named the Boulder (note the spelling) is planned for a 2030 debut. That is a long way off, and I am left pondering how much the world can (and undoubtedly will) change between now and then. Obviously going after Jeep and Ford, I think that those customers have traditionally stuck with domestic brands. Will the typical Wrangler or Bronco shopper stop in at the local Hyundai dealer?

 

CLASSIC CARS

It’s become tradition in NY to set aside a small area for several classics to be displayed from someone’s personal collection. This year, the theme was Automobiles of the Great Depression, and included a 1933 Pierce Arrow, a 1935 Auburn, and a 1937 Cord.

 

ELECTRIC VEHICLES

Have you heard these numbers? GM: $7.9 billion. Ford: $19.5 billion. Stellantis: $26.2 billion. No, these are not their net profits for 2025. These are the various write-down and restructuring charges (totaling over $53 billion) each of the Big Three lost during 2025, as they turned away from EV investments due to loss of tax credits and a public still reluctant to embrace a pivot toward EVs.

Yet: GM and Stellantis had a significant focus on new and upcoming EVs at the NY show (Ford, less so). Subaru, Hyundai, Kia, Lucid, Volvo, Nissan, and Polestar also had EVs on display. Recent news stories have indicated that Americans, facing rising gasoline prices, are again shopping for alternatives, including EVs, so for those in the market, the NYIAS had vehicles for their consideration. EV manufacturers who were absent included Tesla, Rivian, and VinFast.

The two major bugaboos for consumers, range anxiety and price parity, are slowly but certainly being tackled by the industry. More efficient batteries, continued investment in public charging stations, and lower priced EVs are here or coming soon. But in the short term, it remains to be seen if Americans can be weaned away from their internal combustion engine machines.

I took two test rides on the EV track downstairs. First was a ride in a Lucid Gravity, a large $80,000 SUV. I followed that with a ride in the new Chevy Bolt, a $30,000 compact SUV.  Aside from faster acceleration in the Lucid, there was no other discernible difference from the passenger seat, an interesting tidbit for those who might be considering one of the more affordable EVs coming to market.

 

CHEVROLET

Chevy’s EV focus was mainly on the trucks: Silverado, Equinox, and Blazer. The new Bolt was there as well. The vehicles are good-looking, and pricing seems to be moving toward price-parity with the gas-engine equivalents. I’m just surprised that Chevrolet continues to style the EV versions to look different than their gas counterparts. They are holding onto the idea that an EV should not look like the gas engine vehicle of the same name.

FORD

With the demise of the F-150 Lightning, Ford’s current EV offerings come down to the Mach-E Mustang, of which there were several on display. There was absolutely no mention of the upcoming “affordable” EV pickup truck.

 

JEEP

The big EV news at Stellantis was the unveiling of the new Jeep Recon Moab, the “only fully electric vehicle to be Trail Rated.” The published range is 260 miles, so if you’re really going into the wilderness with this, make sure you have the juice to get back home. The starting MSRP is $65,000.

 

LUCID

The Lucid display was packed all day. They had the four-door Air, the Gravity SUV, and a model called the Sapphire. I had to ask a Lucid rep about the Sapphire. “Oh, that is not a separate model. That is the Air but with every single available option we could possibly add. The price on the Sapphire is $249,000, but of course, you can get an Air starting around $80,000.” This is the kind of vehicle that, right or wrong, causes Americans to think that EVs are out of their price range.

 

 

SUBARU

Subaru showed a refreshed Solterra, and a new EV called the Trailseeker. Subaru is going overboard with the black body cladding, painted and unpainted.

 

 

VW

The ID Buzz was on display, but the VW stand had nothing else regarding their EV lineup. I was hoping for a sneak preview of the Scout, but there was no mention of it.

 

 

HYUNDAI

Based on the vehicles I see on the road, Hyundai has been doing well with the Ioniq lineup of EVs. The Ioniq 9 was on display, as Hyundai smartly starts to offer the larger SUVs that Americans crave.

 

VOLVO

This was my first look at the EX90. From twenty paces, many will mistake it for the XC90, which is the idea. I found the interior a bit too spartan, as is the case with many EVs from other manufacturers as well.

 

POLESTAR

I couldn’t tell if Polestar was represented by the manufacturer or by a local dealer, but looking at my photos of the display, I would guess the latter.

 

 

 

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