The Greenwich (CT) Concours d’Elegance, which began in 1996, was an almost immediate success. It is one of the few true classic concours held in the NY/NJ/CT metro area, and it has much more than that going for it. The show, traditionally held on the first weekend of June, is located in a small park bordering Long Island Sound. The park’s size limits the show’s size – visitors feel welcomed knowing that the entire show can be viewed in the course of a day with no need to rush. Clusters of trees provide shade when needed, and the grassy field is far superior to pavement. Vehicle manufacturers and dealers showcase new cars along the park’s perimeter. Perhaps best of all, each day’s lineup is unique: Saturday’s arrangement focuses on historic American vehicles, while Sunday’s participants arrive in European classics (this convention has changed somewhat in the last several years). Combined, these attributes make the Greenwich Concours one of the most unique and enjoyable car shows I’ve attended.
My relationship with the Concours, and more specifically with its chairperson Bruce Wennerstrom, began professionally. Volvo Cars of North America, my employer, was invited by Bruce to bring new cars to the show (and to monetarily contribute for the privilege of doing so), and my job was to provide the iron, which I did starting in 1997. As mentioned in Chapter 24 of the Isetta Saga, Bruce saw me and my Isetta at the 2000 Lime Rock Fall Vintage Festival, and invited me to bring my car to Greenwich in 2001, an invitation I immediately accepted.
We (Margaretanne and I) of course would be attending on Sunday, which at that time was referred to as “Concours Europa”. The date was June 3, 2001, and like every other participant, I could only hope for good weather. But Bruce’s luck had run out. After years of avoiding the wet stuff, it rained for the Saturday portion of the show. It wasn’t a total washout, though, as the skies cleared on Sunday; they just didn’t clear early enough to dry the grass.
Arriving with Isetta on trailer, I was directed to “trailer parking”, about a half mile away. I unloaded the car, we hopped in, and I drove to the park’s entrance. The routine went like this: each car and driver stopped at the registration table and was handed a packet. On the outside of the packet was a large letter indicating your ‘circle’. All the show cars were parked in circles, the cars perpendicular to the circle’s circumference, facing outward (got that, geometry majors?). Once cleared of check-in, the driver (me) held up the envelope so that volunteers could direct me to the appropriate circle, which as I understood it, was the BMW circle.
The first hundred feet or so within the park was paved. As soon as I turned right, as directed, and hit the wet and muddy grass, all forward motion ceased. I had no traction. Weighing under 1,000 pounds with passengers, I suspect that the Isetta’s 10-inch tires didn’t have enough mass pushing downward. Show workers tried to push the car, but it was slow going, not helped by their own struggles to keep their sneakers from slipping. We made it a few yards at a time when someone in a supervisory role spoke up and said to me “look, your circle is on the other side of the park. We’re not going to get there. We’re just going to put you in this circle near to us”. Who was I to argue? I said “sure”, and we entered the circle and parked. Climbing out, I saw that I had the only BMW in a circle of … Mercedes-Benzes.
The Benzes were beautiful –exactly what you’d expect, with most of them SL models, including one 300SL Gullwing. I cleaned my car the best I could (the tires and wheel wells were quite muddy), set up our lawn chairs, and tried to relax. This was to be a judged show again (and yes, I dusted the spare!).
In the collector car hobby, it is a fact that most car owners enjoy talking about their cars. I again bore first-hand witness to the incredible reactions show-goers had to a BMW Isetta, and all the questions which were directed at me. Attendees tended to fall into one of two general camps: those who had never seen an Isetta and didn’t know the first thing about it; and those who knew something about the model yet had not seen one in years. So the time passed quickly, because everyone wanted to talk to me about my car. I also noticed that people chatting it up with me spent little or no time at the other vehicles in my circle. A friend who was at the show let it be known that he overheard two Mercedes owners complaining about “that intruder BMW” in their midst.
Here’s another fun feature employed by the Greenwich staff: as class winners are announced, the winning vehicles line up and are driven at parade speed past a viewing stand. Each car stops, and the driver is handed a trophy and invited to say a few words. I had observed in previous years that Bruce and his wife Genia made it a point to have multiple classes in order to provide participants with as much recognition as possible. It was still a shock, though, when my name was called as winner of the Concours Europa “Best Special-Interest Car”. I honestly think mine was the ONLY special-interest car!
We got in the queue (with better traction on the now-dry grass) and motored up to Bruce. He stuck a microphone through the car’s open sliding window and asked me about my car. I mumbled something about it being a U.S.-spec Isetta. This seemed to catch him by surprise, and he asked me what the difference was. I replied “The European Isettas got a 12-horsepower engine, but here in the States, we were given the bigger engine, which made 13 horsepower”. This sent Bruce into a fit of laughter, but he managed to make sure the audience understood that my Isetta had “the big block”.
Another car show, another trophy! During the entire restoration, I repeatedly told myself that I was NOT doing this in order to collect what I derisively referred to as “dust-collectors”. But again, the recognition among my peers was humbling, and certainly rewarding. We loaded the Isetta back on the trailer and headed home, with no immediate plans for any future car shows for my little red cuddle-box.
The November 2001 issue of (now defunct) European Car magazine published a story on the most recent Greenwich Concours, and even included a cover blurb: “Rarities and wonders on the lawn at one of America’s best shows”. Lo and behold, the magazine, which titled the story “Rainwich” Concours, included a small story about my small car.
All photographs copyright © 2020 Richard A. Reina. Photos may not be copied or reproduced without express written permission.
4 thoughts on “The Isetta Saga, Chapter 25: the 2001 Greenwich Concours d’Elegance”
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[…] was much more cooperative, if still a bit warm and muggy for early June. My wife Margaretanne, for the third and final time, accompanied me to the show. The show organizers, Bruce and Genia Wennerstrom, have always made it a […]
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