Welcome back to the Isetta Saga!
In Chapter 12, it was early spring 1995, and the blog post contained video evidence which proved that the “thumper”, as one-cylinder engines are sometimes called, would start and run. You could say that this completed the mechanical portion of the restoration. Of course, there were “mechanical” elements to be addressed once the body and chassis were reunited, such as pedal and shifter linkages, gauges, lights, and so on, but, the running chassis was essentially done.
Now it was crunch time. Now, a fear crept into me because I was about to embark on a path over which I would have much less control. I am a technician, an automotive repairman, by trade. The nuts and bolts were, if not easy, at least resolvable by me. As I looked at the forlorn Isetta body, I was reminded of how little I knew about body and paint work. There was also an element of procrastination in play here. I could have sought out body estimates in 1994. However, it was easier to tell myself to push forward with the chassis work, and allow the bodywork to wait until it was absolutely necessary to move on it. That time was now.


As had been my habit for this entire project, I grabbed my trusty Nikon EM, loaded it with a fresh roll of Kodak ISO 100 (or 200) film, and photographed all the details of the red body in its “before” state. This was done both to document its current condition as well as to provide a guide during reassembly. The body was still complete, with door, glass, sunroof, lights, wiring harness, and interior panels in place. There was no sense in disassembling any of it until I understood the next steps, which would only happen after speaking with several body shops.


The body was loaded onto my landscape trailer, and the trailer was hooked to the back of my Volvo wagon. Off I went to visit two different restoration facilities in northern New Jersey. As both these shops are still in business, and as I have nothing to gain by presenting potentially disparaging remarks about them in this public forum, I shall refer to them as “Shop A” and “Shop B”.


Shop A is a first-class enterprise with a stellar reputation in the hobby. They are known for their award-winning vehicles, and even market their own line of automotive paint. The patriarch of the business greeted me personally, and invited me to sit with him so we could discuss my progress and my intentions.
I told him that I had essentially completed the drivetrain, and wanted a shop to take on only the body shell. “You have done an excellent job managing your own restoration”, he said to me, and I wasn’t sure if the comment was a compliment, or if he regretted that I hadn’t handed over the whole stinkin’ pile of parts for him to sort out. He continued: “We can restore this body, certainly can. Our process will be, you leave it with us while we do our research and preliminary work, and we will send you an itemized bill on a monthly basis”.
My next question was obvious, or so I thought: “What will be the total cost of the body and paint work?” He replied “Oh, we have no way of knowing that. Besides, that’s not how we work. As I said, we will perform a certain amount of work every month and bill you accordingly. You are also welcome to stop by and see the progress first-hand”. I told him that I would think about it. The walk back to my car wasn’t complete before I had concluded my thinking about it. This was the traditional model of automotive restoration. The owner trusts the restoration shop to proceed at a fair pace, and pays the bills with no clear end date in sight. This shop was not getting my business.

Shop B was introduced to me when its proprietor visited my office for an evening’s “hobbyists’ gathering”. He was fairly new to the business, and wanted to introduce himself to a wider audience. He spoke in a friendly and down-to-earth manner, and explained that his shop was the restoration place of choice for the common man. At the end of his presentation, I approached him and asked about paying a visit. A short time later, I trailered the red body out to him for his inspection, and he promised to get back to me ASAP.
This was 1995, so we used fax as a speedy means of communication. The first page of the fax was a cover sheet, and the second page had a detailed line-by-line estimate for metal work, fabrication, priming, sanding, and painting. I knew I was in trouble reading the first line of his cover page: “Dear Rich, I hope you’re sitting down!” His estimate for total parts and labor? $11,150. That only meant I needed to keep looking.


A work colleague, friend, and all-around great fellow hobbyist Dennis Nash was someone I sought out for advice. Dennis said that he knew someone through the Rolls-Royce Owners Club who ran a collision shop but also fit in a fair amount of restoration work. He was in Maplewood, about a 20 minute drive from my house, and much closer than either Shop A or Shop B. The person’s name was Jody Fitzgerald, and the name of this business was The Shop.
I called. Jody answered, “This is …. The Shop”. (This is how he always answered the phone, with a purposeful delay between “this is” and “The Shop”.) We had a pleasant initial conversation, and he invited me to visit with body in tow. It didn’t take him long to look it over and for him to tell me that this was something he could handle. He made himself very clear that there were certain things he would, and would not, do. He said that he would:
- Expect me to deliver the body with glass and soundproofing removed.
- Paint the body in a single-stage urethane, and color-sand and polish the exterior.
- Paint the interior to match, but not color-sand or polish it.
- NOT paint the underside of the body. (He suggested that I paint it before bringing it back to him.)
- Complete all the body and paint work in an approximate 3-4 week time period.
Jody said that the total cost in material and labor would be $4,000. That was a very acceptable number to me. Before we signed any papers, Jody said he had one more item of importance to discuss with me:
“I will take on this job, which will cost you $4,000, only if you verbally assure me that you understand this cost exceeds the total value of the car.”
In retrospect, I don’t blame him one bit for wanting to ensure that I understood the price/value relationship. We both knew that good, but not perfect, running and driving Isettas were available for around $3,500 in 1995. There was too much emotional attachment in this project for me, so I was more than willing to spend what I believed was a fair price for the body shell restoration. Jody simply didn’t want to start this job and have me remorsefully abandon the car with him.
I rushed home to begin the disassembly so that I could deliver the shell to Jody. It was June of 1995. There was no time to waste.
All photographs copyright © 2018 Richard A. Reina. Photos may not be copied or reproduced without express written permission.
Stay tuned for the next chapter in the Isetta Saga, as the shell is prepared for delivery to The Shop.
I haven’t seen any story with this many cliffhanger endings since I watched the old Flash Gordon serials on TV when i was a kid!
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Hi Bob,
I’m too young to remember Flash Gordon 😉
Just trying to keep you inspired to come back for more, and there’s plenty more to tell yet….
Best, Richard
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This is becoming a very detailed and interesting tale. Quite a difference between price quotes to do the work. I bet when you got the one for eleven grand you were shatterpated !!!
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JP, nice to hear from you. That final word in your paragraph was a giveaway! Stay tuned, there’s lots more of the story yet to be told. Best, Richard
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[…] New Year! The most recent posting of the Isetta Saga was Chapter 13, way back in May 2018 (it was a busy summer and fall). It’s time to resume the Saga, with intentions to post subsequent […]
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